Don't Tell Me Your Strategy: Budgeting, Hypotheses, and Bets
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…in organizing strategy to feed the budgeting process, recognize that the importance of budgeting — revenue budgeting in particular — is overrated Carlsberg Roger Martin is probably the best beer writer on strategy in the world. In particular, his Medium site just keeps throwing down excellent, no BS posts on what strategy is and isn’t. Martin has been clear in his view that many business executives confuse two things with strategy: wooly vision and values statements on the one hand, and detailed planning and budgeting on the other. In
Don't Tell Me Your Strategy: Budgeting, Hypotheses, and Bets
Don't Tell Me Your Strategy: Budgeting…
Don't Tell Me Your Strategy: Budgeting, Hypotheses, and Bets
…in organizing strategy to feed the budgeting process, recognize that the importance of budgeting — revenue budgeting in particular — is overrated Carlsberg Roger Martin is probably the best beer writer on strategy in the world. In particular, his Medium site just keeps throwing down excellent, no BS posts on what strategy is and isn’t. Martin has been clear in his view that many business executives confuse two things with strategy: wooly vision and values statements on the one hand, and detailed planning and budgeting on the other. In