Underpants on the outside
But Matt - McKinsey! "success in congested, increasingly commoditized markets can be achieved by building a superpower"
https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/whats-your-superpower-how-companies-can-build-an-institutional-capability-to-achieve-competitive-advantage?cid=other-eml-ofl-mip-mck&hlkid=4d8c6bf7dfce476b829a5018100fc3d5&hctky=14484345&hdpid=6474997a-ba94-48c0-898b-0cf0e7eae9ad
But Matt - McKinsey! "success in congested, increasingly commoditized markets can be achieved by building a superpower"
https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/whats-your-superpower-how-companies-can-build-an-institutional-capability-to-achieve-competitive-advantage?cid=other-eml-ofl-mip-mck&hlkid=4d8c6bf7dfce476b829a5018100fc3d5&hctky=14484345&hdpid=6474997a-ba94-48c0-898b-0cf0e7eae9ad